Conversation Management | Everything you need to know to survive the age of conversations

Hey brands, consumers are waiting for your invitation to help

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by Steven Van Belleghem on September 16, 2011in the categories Branding, Conversations, Social WebNo Comments

More than half of the social network users are following a brand. Mainly the more active social networkers are interested in information about a brand. There are also a little bit more woman than men who are fans of brands on social media. Popular sectors are media, fashion goods, food/retail and travel. The main driver to become a brand fan is because you are a happy user of their products.
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10 quick facts about consumers on Facebook

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by Matthijs van den Broek on September 16, 2011in the categories Social WebNo Comments

Our presentation about the Insites Consulting Social Media Around the World Study 2011 got featured on the homepage of SlideShare, wednesday. Yes, we like that: we got a lot of extra attention and views on our work and we much appreciate it. Next to our presentation, was a presentation about Facebook published a week ago. It was called: 10 quick facts you should know about consumer behavior on Facebook. Very interesting to take a look at, I’ve embedded it below.
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Can smaller social networks cross the chasm?

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by Steven Van Belleghem on September 15, 2011in the categories Social WebNo Comments

If you look at the social network landscape you could conclude that you have the big 3 (Facebook, Twitter & LinkedIn) and the others. If I look at the data of our social media around the world 2011 survey, I conclude that you have the big 1 (Facebook), a few rising stars (Twitter, LinkedIn, Google+) and some local hero’s (Hyves, Vkontakte, Qzone).
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Nielsen State of the Media Q3 2011: Mobile access to socnets is booming

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by Matthijs van den Broek on September 15, 2011in the categories Social Web1 Comment

Close to 40 percent of US social media users access social media content from their mobile phone. Social networking apps are the third most-used among US smartphone owners. Internet users over the age of 55 are driving the growth of social network-ing through the Mobile Internet. Tumblr is an emerging player in social media, nearly tripling its audience from a year ago. These and other hard facts about the internet, the mobile web and social media can be found in Nielsen’s State of the Media Q3 2011, that can be downloaded and viewed here.
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20 eye catching facts from our global Social Media study

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by Steven Van Belleghem on September 14, 2011in the categories Conversations, Social WebNo Comments

Our 2011 ‘Social Media around the World’-study was conducted in 35 countries and more than 9.000 people participated in it. The amount of information we captured is pretty impressive so we’re happy to share everything with you.

To warm up: these are 20 eye-catching facts about social media:
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