Conversation Management | Everything you need to know to survive the age of conversations

Why being nice to your customers is not enough

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by Nawaz Kazmi on May 9, 2011in the categories Conversations, Skills4 Comments

And why you should also pay attention to people you pay

A few weeks ago, I had a drink with a couple of friends at a trendsetting Italian restaurant near Leiden, a town in the Netherlands. The beverages were great and so was the staff. I had a little chat with the guy who seemed (and appeared) to be the owner. He told me they were about to open two more spots very soon. The man was enjoying the chat and was very polite, like a proper host. Later, when I arrived home, I screened their online activities, but sadly enough: apart from a simple website, they did nothing. I decided to mail the owner, to tell him I wanted to help him seize the opportunities of the land called Internet. I was happy to receive his positive reply after a couple of days and he left me his number. So I gave him a ring.
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The Brilliant 20-40-40 Rule

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by Martijn van Kesteren on May 6, 2011in the categories Conversations, Skills, Social WebNo Comments

A few weeks ago I pleaded here for having a social media strategy in place. Today I want to share with you a viewpoint that having your plan is just a minor part to getting the actual job done. I picked this up from Irene Koel, one of the brilliant founders of the creative innovation agency BLOEI and have used it to my advantage ever since.
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How to drive brand conversations with Gen Y?

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by Joeri Van den Bergh on May 6, 2011in the categories Branding, Conversations2 Comments

To swiftly sift the more than 3,000 advertising messages youth is bombarded with every day, they are increasingly using their friends and immediate social circle (including parents) as a relevancy filter. Only the news, TV programs, movies, restaurants and bars, travel destinations and brands that are discussed with there friends and relatives are really worth the efforts and time to explore. For brand managers and marketers all together this implies that their brands should be part of the daily chats of their young target groups.
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Infographic on Facebook Social Widgets Timeline

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by Timothy Mouton on May 5, 2011in the categories Skills, Social WebNo Comments

Great infographic today on TechCrunch about the launch of social widgets or plugins on Facebook.

These plugins (like the Like Button, Recommendations, and Activity Feed) – enable websites to provide social experiences to their users with just a few lines of HTML. All social plugins are extensions of Facebook and are specifically designed so no user data is shared with the sites on which they appear.

“To commemorate Facebook becoming the Big Brother of social widgets, JESS3, a creative interactive agency specializing in UX and data visualization, has created a nifty retrospective — timeline of Facebook’s social widgets, beginning with the launch of Facebook Connect back in 2008.”

Click the image to see the entire Infographic on TechCrunch.

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Always party with the doors open!

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by Erik van Roekel on May 5, 2011in the categories Branding, ConversationsNo Comments

The past weeks I had a terrible slow or even a not working ADSL-connection. Several calls to the customer service of Vodafone and a visit of an engineer didn’t solve my problem in any way. Somehow the 5 km distance from my home to the local adsl-station was the problem, although that distance never changed in the 3 years I had this ADSL-connection. So I decided to switch to another internetprovider and cancelled my ADSL subscription at Vodafone. That experience resulted in a totally different perception of Vodafone.
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