Normally, last week I would have had a client meeting with 2dehands.be, which just opened a new office in Brussels. Plans changed though, since they were still settling and thinking how they would organize things.
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Every company has its stories. Some are known around the world, for instance how Disney started and became a global brand, and some are less known. A new form of marketing is finding these stories are try to use them as conversation starters. Consumers are more interested in stories than in advertising.
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If you start acting in social media, you will get dizzy about the data available. There are at least 100 ways to measure social media.
But according to Web 2.0 Expo presentation of Margaret Francis, head of product strategy at social media monitoring vendor Lithium, we need to “Measure strategy, not stuff.”
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Every week we come across many great articles on the Web. We think it’s relevant to share the best ones with you:
A few weeks ago, I wrote an article about FourSquare, and how the innovative approach of a theatre near our offices surprised me.
Today, I’m even more surprised. When I got at the office and wanted to check-in on FourSquare, I noticed 8 specials nearby! Knowing that the influence of my article could never be that important, I wondered what these specials were.
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