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by Anke Moerdyck
on
Oct 29,2010
in the categories:
Conversations,
Skills
The Conversation Manager's presentation on the personality of
the Conversation Manager has been nominated for the 'World's Best
Presentation Contest '10'. Check out the presentation and cast your
vote online if you like it.
tags:
SlideShareRead more »
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by Dado Van Peteghem
on
Oct 28,2010
in the categories:
Reviews
Yesterday we headed to Amsterdam for a conversation with Micael
Dahlén, Professor at the Stockholm School of Economics and author
of the upcoming book Nextopia.
tags:
Consumer behavior, Micael Dahlen, NextopiaRead more »
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by Steven Van Belleghem
on
Oct 26,2010
in the categories:
Conversations,
Skills
Over the previous months I wrote an extra chapter for the book
The Conversation Manager, based on feedback of readers. The chapter
focuses in particular on the answers to two key questions
tags:
PolicyRead more »
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by Steven Van Belleghem
on
Oct 26,2010
in the categories:
Branding,
Reviews
Last Monday I had the pleasure to visit the @zappos HQ
in Las Vegas together with my friend, colleague Niels. I
guess most of you heard the story about the biggest online shoe
retailer in the world, who doesn't really sell shoes but consumer
happiness.
tags:
Zappos, customer experienceRead more »
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by Steven Van Belleghem
on
Oct 25,2010
in the categories:
Social Web
Last week I was in a discussion with a senior marketer about
privacy on social media. Lately the media is jumping on this story
again. To be honest: I'm a little bit tired of it.
tags:
Consumer behavior, PrivacyRead more »
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by Dado Van Peteghem
on
Oct 25,2010
in the categories:
Conversations
Today's consumers are more empowered than ever before. Many case
studies show they have the power to make or break our brands. The
question is: how should we deal with the empowered consumer?
tags:
Social Media, Consumer behaviorRead more »
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by Steven Van Belleghem
on
Oct 22,2010
in the categories:
Conversations,
Reviews
A week after the Share your Honey conference, we had our
#sharehoney workshop yesterday! Together with 15 people from
different industries (B2B, FMCG, Retail …) we brainstormed the
entire day about the implementation of conversation management in
their companies. It was a blast!
tags:
Policy, VlerickRead more »
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by Dado Van Peteghem
on
Oct 21,2010
in the categories:
Activation
One of the differences between a conversation manager & a
traditional advertiser is the reframing of advertising towards
activation. Advertising is no longer the endpoint, it's the
beginning of a conversation.
tags:
Durex, AXARead more »
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by Steven Van Belleghem
on
Oct 20,2010
in the categories:
Activation
Jamie has been working hard to convince kids in eating
healthier. Now Jamie is calling in the help from the community.
tags:
Co-creation, Jamie OliverRead more »
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by Steven Van Belleghem
on
Oct 19,2010
in the categories:
Activation
A recent study InSites Consulting conducted about the branded
tweets in Belgium taught us that people are tweeting about brands.
Most of the time, people are pretty neutral about brands.
tags:
Advertising, TwitterRead more »
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by Steven Van Belleghem
on
Oct 18,2010
in the categories:
Reviews
The business world is suffering from a paradox syndrome. These
are a few of my findings:
tags:
WOM, Customer serviceRead more »