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by Steven Van Belleghem
on
Nov 30,2010
in the categories:
Activation,
Branding,
Conversations
Turning your employees into your most important brand
ambassadors should be the goal of any company. So many brands are
currently looking for brand fans, but forget to look within their
own company.
tags:
Employer branding, Wit-Gele KruisRead more »
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by Dado Van Peteghem
on
Nov 29,2010
in the categories:
Social Web
Check out this Social Media Counts tool by Gary Hayes. Dazzling
figures!
tags:
Social MediaRead more »
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by Steven Van Belleghem
on
Nov 26,2010
in the categories:
Conversations
On my last day in the States, I decided to go for the real
American food: burgers! My favorite one is the American Whopper.
So, before jumping on the plane, I found one and could enjoy the
taste of the best burger in the world.
tags:
negative conversations, Burger KingRead more »
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by Steven Van Belleghem
on
Nov 25,2010
in the categories:
Skills
This is a strange blog post, I admit. But I would ask all of you
who are promoting conversation management within your organization
to stop doing it. It's time to change. It's time that we stop
talking about it, and move forward.
tags:
Change managementRead more »
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by Steven Van Belleghem
on
Nov 24,2010
in the categories:
Reviews
Two years ago I first visited the word-of-mouth summit. Back
then, I was fully mentally prepared to think up the full story of
"The Conversation Manager". The conference was then mainly about
the Net Promoter Score and the use of Twitter in social media.
tags:
WOMRead more »
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by Steven Van Belleghem
on
Nov 24,2010
in the categories:
Reviews
The last day of the WOMMA summit is about integrating social
media into a business strategy. The question is not: "what is our
strategy on Facebook and Twitter?". The correct question is: "how
can we develop a business strategy that uses the benefits of social
media?".
tags:
WOMRead more »
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by Dado Van Peteghem
on
Nov 23,2010
in the categories:
Skills,
Social Web
We interviewed Steven De Smet, head of the Ghent police force (Belgium), about the purpose
and value of conversation management within his organization. A
nice case of how conversation management can be translated into
practice. This is what we learned:
tags:
Policy, Steven De Smet, PoliceRead more »
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by Steven Van Belleghem
on
Nov 22,2010
in the categories:
Conversations
Last week I attended the #womma summit in Las Vegas. I flew over
there with United
Airlines. During the flight, I learned that United recently
merged with Continental Airlines. At the beginning of the
flight, I was positively surprised to see a short video of the CEO
of United.
tags:
customer experience, AirlinesRead more »
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by Steven Van Belleghem
on
Nov 19,2010
in the categories:
Reviews
The second day at the Womma conference was dominated by
Storytelling. People like hearing stories. How do stories like
Robin Hood survive for centuries? People simply love those types of
stories and tell them to others.
tags:
WOM, customer experience, Coca-Cola, Ben and JerryRead more »
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by Steven Van Belleghem
on
Nov 18,2010
in the categories:
Reviews
I'm a lucky guy: I'm in Vegas enjoying some really nice weather.
Next to that, we have the Word-of-Mouth summit here and I really hope to
get some inspiration here.
tags:
WOM, Brand fansRead more »
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by Steven Van Belleghem
on
Nov 18,2010
in the categories:
Activation,
Social Web
M&M is organizing a social media game in Canada. By using Google
maps, Facebook, Twitter & Foursquare consumers need to trace
'Red'.
tags:
Social Media, FourSquareRead more »