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by Steven Van Belleghem
on
Apr 23,2010
in the categories:
Branding,
Skills,
Social Web
It is crystal clear that social media have an impact on the
business world, everyone has been agreeing on that for a long time
already. However, it is interesting to think of the ways in which
consumers could further increase business life in the future.
tags:
Social Media, Customer service, Comcast, Product launch, Apple, Quick, Cadbury, United Airlines, Dave CarollRead more »
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by Steven Van Belleghem
on
Apr 20,2010
in the categories:
Conversations,
Skills,
Social Web
It is not so long ago that we were convinced that the end of
mass media had arrived, since mass media generated irrelevant
advertising messages that are not important to anyone. Furthermore
we all noticed that the word-of-mouth principle gained in impact
since the arrival of the social web. Consumer decisions are rather
based on feedback by other (even unknown) consumers than on
information obtained from a well-known brand.
tags:
InSites Consulting, Study, Mobile, RelevanceRead more »
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by Steven Van Belleghem
on
Apr 16,2010
in the categories:
Conversations
Why is Zappos.com so successful? Their CEO, Toni, turned Zappos
into a company with one focus: client happiness.
Client happiness is the key driver for positive word-of-mouth.
Zappos has the highest net promoter score in the world.
tags:
Zappos, NPS, WOM, Tony Hsieh, HappinessRead more »
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by Steven Van Belleghem
on
Apr 9,2010
in the categories:
Conversations,
Skills
At the end of my speeches, I often do the 'large
conversation manager test'. It's a simple test to find out
how conversation-minded you are. The digital version of this test
can be filled in on this blog as well (feel free to try).
tags:
KPI, BudgetingRead more »
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by Steven Van Belleghem
on
Apr 6,2010
in the categories:
Social Web
26% of social media users access these websites via their mobile
phones. Asia and North America are frontrunners in this.
Southern Europe is still somewhat behind to the rest of the world
in this area. These are the results of a global study carried out
by InSites
Consulting in 14 countries among 2,800 respondents.
tags:
Social Media, InSites Consulting, StudyRead more »
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by Steven Van Belleghem
on
Apr 2,2010
in the categories:
Conversations
Yesterday, I had the honor to meet Seth
Godin. After a short introduction, Stijn
Vercamer told Seth about my book. An interesting and
challenging conversation started.
tags:
Seth Godin, ComcastRead more »
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by Steven Van Belleghem
on
Apr 1,2010
in the categories:
Conversations
We all have websites, don't we? But let's face it: most websites
are created and managed like brochures, because we want to tell
consumers everything abour our company on the site. Website
structure and user friendliness sucks in most cases.
tags:
Website, NewsroomRead more »