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by Steven Van Belleghem
on
Mar 30,2010
in the categories:
Branding,
Reviews
Some people think that being a Conversation Manager is only
about monitoring conversations on social media and responding to
those messages. Those of you who really understand what
conversation management is about, know that observing &
participating in online conversations is only one aspect of the
tasks of a Conversation Manager.
tags:
WOM, Brand identification, WDM Belgium, Covey, Toyota, Nestlé, TrustRead more »
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by Steven Van Belleghem
on
Mar 25,2010
in the categories:
Conversations,
Skills
This job description could help in case you are looking for a
Conversation Manager in your company. All feedback to increase the
clearness and effectiveness of this job description is more than
welcome.
tags:
Job descriptionRead more »
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by Steven Van Belleghem
on
Mar 22,2010
in the categories:
Social Web
72% of Internet users are part of at least one social network,
which translates to 940 million users worldwide. These are the
results of a global study among 2,800 internet users carried out by
research agency InSites Consulting. Eastern Europe and Asia are
the regions with the lowest use (4 out of 10), while South America
has the highest usage in terms of percentage (95%). Globally, Facebook
remains the most popular online platform (51% use Facebook),
followed by MySpace (20%) and Twitter
(17%).
tags:
Facebook, InSites Consulting, Twitter, MySpace, StudyRead more »
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by Steven Van Belleghem
on
Mar 19,2010
in the categories:
Reviews
The launch of The Conversation Manager in Rotterdam yesterday
was great. 150 Dutch marketers came and listered
to our story. I would like to thank all of you for coming, sharing
ideas, Twitter messages, mails, SMS's and so on. I had a great time
and I'm looking forward to keep the conversation going.
tags:
Speeches, Book launchRead more »
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by Anke Moerdyck
on
Mar 16,2010
in the categories:
Activation,
Conversations
Great activation campaign by Heineken with great impact. Just check out how
they activated 1.100 people to reach out to millions. Another great
conversation starter!
tags:
HeinekenRead more »
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by Steven Van Belleghem
on
Mar 15,2010
in the categories:
Branding
Last week, I spend a few days in Barcelona. During a short walk,
I bumped into a great example of branded utility by Audi. Imagine
yourself this location: blue skies, a beach, many people wandering
around and this in one of the greatest cities of Europe,
Barcelona.
tags:
Audi, Branded utilityRead more »
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by Steven Van Belleghem
on
Mar 3,2010
in the categories:
Reviews
I would like to thank everyone who joined us yesterday at the
'official' launch of The Conversation Manager in
ArtCube, Ghent (BE). It was really impressive to see 400 people,
woaw!
tags:
Speeches, Book launchRead more »