Monthly Archives: August 2010

  • Identifying Brand Ambassadors

    by Sam Berteloot on Aug 31,2010 in the categories: ,

    I came across an interesting article  on identifying your brand ambassadors written by the Digital Royalty herself, Amy Martin. Amy has over 1.3 million followers on Twitter, so follow her if you are not doing so yet.

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  • When on Twitter, act like you're in a bar

    by Steven Van Belleghem on Aug 25,2010 in the categories: ,

    Many brands wonder how they should behave on Twitter: What should we say? Can we add Twitter in our communication mix? Often heard questions, no? To facilitate the discussion, I like to compare Twitter with a bar full of people. People are talking to each other, subjects are diverse, topics may change in a second and the big news travels around the bar in no time.

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  • Social commerce by Delta Airlines

    by Steven Van Belleghem on Aug 24,2010 in the categories:

    If you want to book a Delta Airlines flight, you can buy it through Facebook. They added a ticket window to their Delta Facebook fanpage. You can book flights without leaving the fanpage and you can easily share the info with your friends.

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  • A small local bakery on Facebook

    by Steven Van Belleghem on Aug 23,2010 in the categories:

    Many companies are wondering if they could use Facebook. Some still think that Facebook is only useful for companies like Starbucks and Coke. B2B companies are having doubts (look at InSites, we're B2B, we're research, but lot's of fans...).

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  • Conversation Cramp

    by Guido Everaert on Aug 20,2010 in the categories: ,

    It started quite innocently. Someone criticised a video streamer on the StuBru site (a Belgian radio station). It's important to know we at ONE Agency developed this site and it was kind of the showpiece of the agency. In his criticism the man in question said the BPM were not right and ended with: ONE #fail.

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  • Agree upon a policy that works before you start the conversation

    by Dado Van Peteghem on Aug 18,2010 in the categories: ,

    As passionate you might be as a conversation manager, you will be confronted with corporate regulations in one way or another. That's for sure!

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  • Real time & geo marketing by Nike

    by Steven Van Belleghem on Aug 17,2010 in the categories: ,

    We have all seen the Nike+ case many times. It was a great innovation: tracking running behavior and linking it to the web and friends. Now, they've gone even a step further: they included geo-marketing aspects through FourSquare and a brand new music application.

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  • From advertising to activation... a Belgacom story

    by Sam Berteloot on Aug 13,2010 in the categories: ,

    One of the big Telco players in Belgium, Belgacom, has scored a new advertising hit! The previous one was the 'Who took my badjas' campaign. 180 000 views on youtube.com, 150 000 fans on Facebook and a lot of attention in the press and in the streets. Everyone used the famous quotes from the ad.

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  • What Carglass should have done

    by Dado Van Peteghem on Aug 11,2010 in the categories: , ,

    Yesterday something very remarkable happened in the Twitter spheres. The global vehicle glass specialist Carglass suddenly became the center of attention after the hashtag #carglasszuigt became a trending topic on Twitter.

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  • Betterfood: thanks for open communication and acting upon it!

    by Steven Van Belleghem on Aug 10,2010 in the categories:

    In Belgium and the Netherlands, the brand Betterfood (Kraft) is part of everyone's personal history. During the last 80 years, most kids ate tons of it during their first years. When I heard the news this morning that Betterfood could be dangerous for smaller children (between 6 & 9 months), I was truly surprised.

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