The first month of 2011 is already history. We've had the
reviews, the lists, the top 10, 100 or even more for the previous
year. The best wishes and the corporate greetings for the one to
come. Some were annoying, some were funny and consequently
immediate YouTube hits, like the JibJab review for example. Most
of them only caught my attention for a couple of seconds, the
better ones a bit longer. Last week, I received a rather late
review e-mail of 2010 that immediately got that full minute: a
personalized message from LinkedIn.
Why I loved this e-mail in particular?
Because they got it all right… No unnatural link to their brand
or baseline, no artificial effort to make sure we feel connected.
They simply implement what their baseline promises: "Relationships
matter".
We all use LinkedIn to
keep our professional network up to date, but most of us center our
time spent on LinkedIn around the notification e-mails. These
notifications warn us who to congratulate, who to contact with a
job proposal or who to get in touch with again. Their 2010 review
e-mail compresses this information in a visual way: a selection of
people who changed jobs in the previous year are mentioned, some
even with first name. In my case, 84 of my 389 connections changed
jobs - which is not necessarily the same as employer.
No fanciness, no sexiness. Just valuable information and
exactly what the LinkedIn brand stands for. Relationships do
matter!
Do you also like this LinkedIn 2010 review? Join us on Twitter
via @BConversational or @elidesc.
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