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by Matthieu Van den Bogaert
on
Jan 17,2011
in the categories:
Activation
Forget the expensive agencies that hire expensive actors to make
commercials that irritate us even more than Belgian politics.
Commercials should be about the people that use your product. Do
those art directors really think I believe George Clooney will
visit a Nespresso shop all by himself to buy some coffee cups?
Doesn't that guy have staff to do the shopping for him? No, I
prefer commercials with real consumers.
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