-
by Steven Van Belleghem
on
Jan 13,2011
in the categories:
Activation,
Conversations
Ever dreamed about seeing your own name on a huge billboard in
New York? Well, today it is possible thanks to Intel & CBS
Outdoor.
tags:
Geo-marketing, Intel, CBS OutdoorRead more »
-
by Steven Van Belleghem
on
Jan 12,2011
in the categories:
Skills
Companies need to listen to consumers. We've heard this sentence
quite a few times in the last few years, haven't we? And the good
news is that companies are actually setting up all kind of tools to
increase their listening capabilities.
Done! Not quite, I'm afraid.
no tags
Read more »
-
by Dado Van Peteghem
on
Jan 12,2011
in the categories:
Social Web
For me it's really strange that so many traders (shops,
restaurants, bars, …) still don't offer free Wifi to their
visitors. Don't you think it's a missed opportunity?
With the rise of smartphones, tablets and netbooks lot's people are
getting addicted to mobile connectivity.
tags:
Mobile, Starbucks, McDonald'sRead more »
-
by Dado Van Peteghem
on
Jan 11,2011
no categories
Many studies have shown that word of mouth is the
key driver of growth. People talking to other people about
products, services and brands are impacting businesses on a large
scale.
In order to fully leverage on this, we do
not only need to observe the ongoing conversations, we also need to
facilitate them by activating our audiences in creative
ways.
no tags
Read more »
-
by Steven Van Belleghem
on
Jan 11,2011
in the categories:
Skills
Marketers and innovators are disconnected. I sometimes have the
feeling they avoid each other. Sometimes they even talk bad about
each other. Innovators laugh at the 'old school' behavior and
attitude of the marketer. And marketers state that technology
freaks don't understand their business issues.
tags:
iPad, Innovation, TechnologyRead more »
-
by Dado Van Peteghem
on
Jan 10,2011
no categories
On behalf of our whole team we welcome you to the new
website of The Conversation Manager,
your inspiration platform based on the bestselling book
by Steven Van Belleghem.
tags:
siteRead more »
-
by Steven Van Belleghem
on
Jan 7,2011
in the categories:
Social Web
A lot of people are still wondering why 'saying thank you' is so
important on social media. Some people even think it's quite 'cool'
if you just take nice tweets for granted and don't react. Well, if
you don't understand, just compare it with the following
situation.
tags:
TwitterRead more »
-
by Dado Van Peteghem
on
Jan 5,2011
in the categories:
Social Web
Being in the car has become a totally different experience for
me over the last years. Yesterday I was driving back home after
work and, as always, I was checking the latest news updates, tweets
and mails on my mobile phone.
tags:
Mobile, BillboardsRead more »
-
by Steven Van Belleghem
on
Jan 4,2011
in the categories:
Conversations
I recently read this great story about Knitted
Dove, a small fashion label based in Los Angeles, in the
Financial times. The company has two versions of a
retro-styled cotton dress that it is offered to retailers for the
coming spring season - one in red and white check, the other grey
and white.
tags:
Twitter, Knitted Dove, MoxsieRead more »