on February 24, 2010in the categories Reviews Last week Steven was invited at Kanaal Z for an interview about his book, The Conversation Manager. Check out the full interview (the interview is in Dutch).
on February 18, 2010in the categories Branding, Conversations 
During 2009, Domino's pizza was faced with the power of negative conversations. People really disliked the taste of the pizza's. The most common heard complaint was about the taste of the crust, which was often compared to cardboard.
on February 15, 2010in the categories Activation 
The biggest commercial TV station of Belgium, vtm, created a great campaign. They organized a campaign for a small soccer team, Kanne vv. The team was completely unknown and had an averge of '0' visitors on their website per week.
on February 11, 2010in the categories Reviews Yesterday the first copies of The Conversation Manager arrived at the InSites Consulting office (Ghent - BE). To surprise the InSites team, we organized Steven's first book signing. And I have to say, he handled it like a pro ;-)
on February 9, 2010in the categories Branding Last weekend, I had the pleasure to have lunch in Oud Sluis. It was a truly amazing experience with top food and lot's of gastronomic surprises in each of the different courses.
on February 8, 2010in the categories Social Web 
Some marketers still tend to believe that people take pure rational buying decisions. But let's face it, people and brands: it's all about emotions. Problem is that there is no real emotional brand value study in which brands can monitor their emotional evolution.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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