on November 30, 2010in the categories Activation, Branding, Conversations 
Turning your employees into your most important brand ambassadors should be the goal of any company. So many brands are currently looking for brand fans, but forget to look within their own company.
on November 29, 2010in the categories Social Web Check out this Social Media Counts tool by Gary Hayes. Dazzling figures!
on November 26, 2010in the categories Conversations On my last day in the States, I decided to go for the real American food: burgers! My favorite one is the American Whopper. So, before jumping on the plane, I found one and could enjoy the taste of the best burger in the world.
on November 25, 2010in the categories Skills This is a strange blog post, I admit. But I would ask all of you who are promoting conversation management within your organization to stop doing it. It's time to change. It's time that we stop talking about it, and move forward.
on November 24, 2010in the categories Reviews The last day of the WOMMA summit is about integrating social media into a business strategy. The question is not: "what is our strategy on Facebook and Twitter?". The correct question is: "how can we develop a business strategy that uses the benefits of social media?".
on November 24, 2010in the categories Reviews Two years ago I first visited the word-of-mouth summit. Back then, I was fully mentally prepared to think up the full story of "The Conversation Manager". The conference was then mainly about the Net Promoter Score and the use of Twitter in social media.
on November 23, 2010in the categories Skills, Social Web We interviewed Steven De Smet, head of the Ghent police force (Belgium), about the purpose and value of conversation management within his organization. A nice case of how conversation management can be translated into practice. This is what we learned:
on November 22, 2010in the categories Conversations Last week I attended the #womma summit in Las Vegas. I flew over there with United Airlines. During the flight, I learned that United recently merged with Continental Airlines. At the beginning of the flight, I was positively surprised to see a short video of the CEO of United.
on November 19, 2010in the categories Reviews The second day at the Womma conference was dominated by Storytelling. People like hearing stories. How do stories like Robin Hood survive for centuries? People simply love those types of stories and tell them to others.
on November 18, 2010in the categories Activation, Social Web M&M is organizing a social media game in Canada. By using Google maps, Facebook, Twitter & Foursquare consumers need to trace 'Red'.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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