on September 29, 2010in the categories Branding, Social Web Just a funny but real life example to show what people expect from brands on social media. Enter as yourself and they will love you.
on September 27, 2010in the categories Conversations, Reviews Last week I presented at the internal Marketing Conference of Toyota Europe Material handling. It's the B2B part of the Toyota group, mainly producing forklift trucks. When presenting the Conversation Management story to a B2B audience, they tend to have the idea that this is a great story….for B2C marketers.
on September 24, 2010in the categories Conversations What's the use of loyalty programs if you cannot use the benefits? Airlines are always promoting their frequent flyer programs. They recommend you to collect points by getting a special credit card, so the points come in faster. In theory, it is a nice system. The more you fly with a certain airline, the better they treat you and the more personal benefits you may get. However….there is a big however. Due to the merger of many airlines, frequent flyer programs need to merge as well.
on September 23, 2010in the categories Branding, Social Web It was cool to see how the conversation manager philosophy inspired an entire track of last week's general ESOMAR Congress in Athens. As one of the attendees, one particular presentation and paper caught my attention because it delivered some new insights on how brand advocacy works.
on September 22, 2010in the categories Conversations, Social Web 
After seeing some speeches of Steven, I asked my self the question: Does a small organic brand named Provamel also need a conversation manager? Steven convinced me that every brand should have one, even if your consumers are less commercial, more critical and less open to "A-brands techniques".
on September 21, 2010in the categories Branding, Social Web Today, fashion brand Burberry is launching its Spring 2011 collection. These events are typically attended by the happy few: opinion leaders, celebrities and rich people in general. Burberry wants to extent their efforts to a broader audience and will broadcast the shows at their flagship stores. At 4pm this afternoon, the fashion show will be live-streamed on 3 by 3 metre high def screens in 25 flagship stores around the world.
on September 20, 2010in the categories Activation, Branding I have a challenge for the media agencies and buyers among us. Many of our clients are fascinated by the concept 'brand fans'. They understand that their above the line advertisement is seen mainly by people who are already positive about their brands. So, targeting these people is their next challenge. Often the advice is: go on Facebook or Twitter to connect with your brand fans.
on September 16, 2010in the categories Social Web This is not a story about a small local brand, no; it's a story about McDonald's. With a smart campaign on Foursquare, they increased their in-store traffic with 33%: amazing!
on September 15, 2010in the categories Conversations, Skills 
Wouter Glaser is Communication and PR Manager at Hyves, thé social networking site in the Netherlands. For an update on his book The Conversation Manager, Steven interviewed him on his role as Conversation Manager at Hyves. You can find the full interview below. Enjoy!
on September 14, 2010in the categories Reviews, Social Web Are you a fan of Sex & the City? Well, next time you go to New York, download their iPhone App. It will guide you through the city, so you can experience the show's key locations.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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