The Conversation Manager

Monthly Archives: October 2010

• World’s Best Presentation Contest ’10

  by Anke Moerdyckon October 29, 2010in the categories Conversations, Skills

  The Conversation Manager's presentation on the personality of the Conversation Manager has been nominated for the 'World's Best Presentation Contest '10'. Check out the presentation and cast your vote online if you like it.

  Tags: Kanaal Z Read more »

• Whatever you do, you are always competing with tomorrow

  by Dado Van Peteghemon October 28, 2010in the categories Reviews

  Yesterday we headed to Amsterdam for a conversation with Micael Dahlén, Professor at the Stockholm School of Economics and author of the upcoming book Nextopia.

  Tags: Conversation guide, Police, Steven De Smet Read more »

• I visited the Zappos HQ: hurray!

  by Steven Van Belleghemon October 26, 2010in the categories Branding, Reviews

  Last Monday I had the pleasure to visit the @zappos HQ in Las Vegas together with my friend, colleague Niels. I guess most of you heard the story about the biggest online shoe retailer in the world, who doesn't really sell shoes but consumer happiness.

  Tags: NPS Read more »

• The personality of the Conversation Manager

  by Steven Van Belleghemon October 26, 2010in the categories Conversations, Skills

  Over the previous months I wrote an extra chapter for the book The Conversation Manager, based on feedback of readers. The chapter focuses in particular on the answers to two key questions

  Tags: Hyves Read more »

• Group buying, a new way of life for the empowered consumer

  by Dado Van Peteghemon October 25, 2010in the categories Conversations

  Today's consumers are more empowered than ever before. Many case studies show they have the power to make or break our brands. The question is: how should we deal with the empowered consumer?

  Tags: Newsroom, Steven De Smet Read more »

• A question about privacy on social media…

  by Steven Van Belleghemon October 25, 2010in the categories Social Web

  Last week I was in a discussion with a senior marketer about privacy on social media. Lately the media is jumping on this story again. To be honest: I'm a little bit tired of it.

  Tags: KLM, Steven De Smet Read more »

• 15 Take aways of the #shareyourhoney workshop

  by Steven Van Belleghemon October 22, 2010in the categories Conversations, Reviews
  

  A week after the Share your Honey conference, we had our #sharehoney workshop yesterday! Together with 15 people from different industries (B2B, FMCG, Retail …) we brainstormed the entire day about the implementation of conversation management in their companies. It was a blast!

  Tags: Hyves, Naked Brand Read more »

• 2 great examples of consumer activation via mobile apps

  by Dado Van Peteghemon October 21, 2010in the categories Activation

  One of the differences between a conversation manager & a traditional advertiser is the reframing of advertising towards activation. Advertising is no longer the endpoint, it's the beginning of a conversation.

  Tags: B2B, Dunkin' donuts Read more »

• Jamie Oliver starts to co-create

  by Steven Van Belleghemon October 20, 2010in the categories Activation

  Jamie has been working hard to convince kids in eating healthier. Now Jamie is calling in the help from the community.

  Tags: Control, Privacy Read more »

• Advertising is a tweet-starter

  by Steven Van Belleghemon October 19, 2010in the categories Activation

  A recent study InSites Consulting conducted about the branded tweets in Belgium taught us that people are tweeting about brands. Most of the time, people are pretty neutral about brands.

  Tags: Book launch, emotions Read more »