The Conversation Manager

Monthly Archives: April 2010

• 4 ways in which consumers use social media to influence the business life

  by Steven Van Belleghemon April 23, 2010in the categories Branding, Skills, Social Web

  It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which consumers could further increase business life in the future.

  Tags: Apple, customer experience, Happiness, Mobile, Newsroom, Product launch, Quick, Relevance, Website Read more »

• The future according to the consumer? Relevant conversations!

  by Steven Van Belleghemon April 20, 2010in the categories Conversations, Skills, Social Web

  It is not so long ago that we were convinced that the end of mass media had arrived, since mass media generated irrelevant advertising messages that are not important to anyone. Furthermore we all noticed that the word-of-mouth principle gained in impact since the arrival of the social web. Consumer decisions are rather based on feedback by other (even unknown) consumers than on information obtained from a well-known brand.

  Tags: Branded utility, Budgeting, KPI, Twitter Read more »

• Appoint your CEO

  by Steven Van Belleghemon April 16, 2010in the categories Conversations

  Why is Zappos.com so successful? Their CEO, Toni, turned Zappos into a company with one focus: client happiness. Client happiness is the key driver for positive word-of-mouth. Zappos has the highest net promoter score in the world.

  Tags: Social Media, Zappos Read more »

• It’s about money & new measures

  by Steven Van Belleghemon April 9, 2010in the categories Conversations, Skills

  At the end of my speeches, I often do the 'large conversation manager test'. It's a simple test to find out how conversation-minded you are. The digital version of this test can be filled in on this blog as well (feel free to try).

  Tags: Comcast, Seth Godin Read more »

• Limited access to social media at work

  by Steven Van Belleghemon April 6, 2010in the categories Social Web

  26% of social media users access these websites via their mobile phones. Asia and North America are frontrunners in this. Southern Europe is still somewhat behind to the rest of the world in this area. These are the results of a global study carried out by InSites Consulting in 14 countries among 2,800 respondents.

  Tags: Branded utility, Newsroom, Twitter Read more »

• Conversation with Seth about the Conversation Manager

  by Steven Van Belleghemon April 2, 2010in the categories Conversations

  Yesterday, I had the honor to meet Seth Godin. After a short introduction, Stijn Vercamer told Seth about my book. An interesting and challenging conversation started.

  Tags: Trust, Website Read more »

• Websites are OUT, newsrooms are IN!

  by Steven Van Belleghemon April 1, 2010in the categories Conversations
  

  We all have websites, don't we? But let's face it: most websites are created and managed like brochures, because we want to tell consumers everything abour our company on the site. Website structure and user friendliness sucks in most cases.

  Tags: Nestlé, Toyota Read more »