The Conversation Manager

Tag : KPI

• Four key metrics for social media

  by Erik van Roekelon April 4, 2011in the categories Activation, Branding, Conversations, Skills

  If you start acting in social media, you will get dizzy about the data available. There are at least 100 ways to measure social media.

  But according to Web 2.0 Expo presentation of Margaret Francis, head of product strategy at social media monitoring vendor Lithium, we need to “Measure strategy, not stuff.”

  Tags: KPI, measure, roi, Social Media Read more »

• 3 reasons why offering free Wifi matters

  by Dado Van Peteghemon January 12, 2011in the categories Social Web

  For me it's really strange that so many traders (shops, restaurants, bars, …) still don't offer free Wifi to their visitors. Don't you think it's a missed opportunity?
  
  With the rise of smartphones, tablets and netbooks lot's people are getting addicted to mobile connectivity.

  Tags: KPI, Nike, Nutella Read more »

• How mobile killed the billboard

  by Dado Van Peteghemon January 5, 2011in the categories Social Web

  Being in the car has become a totally different experience for me over the last years. Yesterday I was driving back home after work and, as always, I was checking the latest news updates, tweets and mails on my mobile phone.

  Tags: KPI, Trends Read more »

• Gary Vaynerchuck on brand identification, mobile and conversation management

  by Dado Van Peteghemon December 12, 2010in the categories Reviews

  This week @dadovpeteghem and myself attended the LeWeb conference in Paris and we had the opportunity to interview one of the top speakers on social media (sorry Gary, we know you are not happy with the use of Media here) Gary Vaynerchuk http://www.twitter.com/garyvee).

  Tags: Belgacom, KPI, Rabobank, SQPN Read more »

• The future according to the consumer? Relevant conversations!

  by Steven Van Belleghemon April 20, 2010in the categories Conversations, Skills, Social Web

  It is not so long ago that we were convinced that the end of mass media had arrived, since mass media generated irrelevant advertising messages that are not important to anyone. Furthermore we all noticed that the word-of-mouth principle gained in impact since the arrival of the social web. Consumer decisions are rather based on feedback by other (even unknown) consumers than on information obtained from a well-known brand.

  Tags: Branded utility, Budgeting, KPI, Twitter Read more »