The Conversation Manager

Monthly Archives: February 2011

• YouTube video’s are the perfect way to humanize your brand

  by Steven Van Belleghemon February 28, 2011in the categories Branding

  Customers want  to see and hear the real face of a company. Humanization of brands is definitely a trend. Evolving from the big, untouchable, impersonal brand towards a brand of flesh and bone is what consumers want.

  Tags: YouTube Read more »

• To be successful in social media, we should learn from our kids

  by Steven Van Belleghemon February 28, 2011in the categories Uncategorized

   

  My son is 19 months old. His name is Siebe and I truly see him as my personal hero! One of the great things to do as a dad is observe your child, don’t you agree. Seeing how they play and how they discover the world, is just amazing. By observing him, I realized that we all need to learn from the behavior of little kids. Especially when it is about dealing with change and being open.

  No tags Read more »

• The theory of managing expectations and conversations

  by Polle de Maagton February 28, 2011in the categories Conversations

  Doing too much good can actually be bad. Trying too hard to get a lady will only make you fail, trying too hard to close a deal will definitely make you fail and over-the-top-delivery of expectations will make you fail. Don’t try too hard.

  Tags: Conversations, deliver, expectations, guillaume van der stighelen, klm surprise, over-promise, over-the-top-delivery, under-deliver Read more »

• This is how Porsche says thank you for one million likes on Facebook

  by Dado Van Peteghemon February 25, 2011in the categories Conversations, Social Web

  Last week we shared ‘How Heineken says thank you for one million likes on Facebook‘

  This is how Porsche takes care of its fans. To celebrate the one-million Facebook likes, Porsche carved the names of 27.000 Facebook fans on a special model – Porsche 911 GT3 R hybrid race car – displayed at the Porsche Museum Stuttgart, Germany.

  Tags: Facebook, likes, one million, porsche, thank you Read more »

• Who’s the king?

  by Elise Descampson February 25, 2011in the categories Social Web
  

  People from my generation – also known as Gen Y (top topical these days, thanks to Joeri Van den Bergh) – will most probably associate this title with a song from Dog Eat Dog. But I’m not referring to this punk band, neither to the #nogov political deadlock in Belgium. This post deals with the evolution of what is concerned to be the essence on the world wide web.

  Tags: contact, content, context, king Read more »

• Don’t forget your website when talking about conversations

  by Steven Van Belleghemon February 24, 2011in the categories Conversations

  I was happy with the results from the Altimeter social media study among professionals. When they asked for the key external priority, marketers answered: website integration. They mean integrating their website with their other social presence.

  Tags: Altimeter, Conversations, Scania, Website Read more »

• About conversations, SEO & elephants

  by Steven Van Belleghemon February 23, 2011in the categories Conversations
  About conversations, SEO & elephants

  View more presentations from steven van belleghem.
  Tags: Conversations, SEO Read more »

• Social discrimination, or how brands choose with whom to interact

  by Steven Van Dingenenon February 23, 2011in the categories Skills, Social Web

  It’s a given (or better: a generalization) that 20% of an advertiser’s clients make up for 80% of his turnover. This insight has given birth to real in-depth Customer Relationship Marketing Programs. We give better offers and communicate more intensively with our top customers. That seems logical.

  Tags: Customer service, klout, Twitter Read more »

• Twitter Hoaxes: The digital monsters of Loch Ness

  by Matthieu Van den Bogaerton February 23, 2011in the categories Activation, Conversations, Social Web

  What if I told you that the pope is getting married tomorrow with the man of his life or that Elvis and Michael Jackson are still alive and kicking, you would probably call me insane. If I tweeted on the other hand that Starbucks is giving away free drinks today, you would call me a hero and retweet this information. Nobody – or perhaps a few clever tweeps – would check this information.

  Tags: hoax, scoopertino, Starbucks, Twitter Read more »

• “You’re paying the fee for being unremarkable”

  by Polle de Maagton February 22, 2011in the categories Activation, Conversations, Social Web
  “You’re paying the fee for being unremarkable” for Social Media Congres 2011

  View more presentations from Polle de Maagt.
  Tags: Conversations, polle de maagt, Social Media Read more »