The Conversation Manager

Monthly Archives: July 2010

• The making of…

  by Anke Moerdyckon July 29, 2010in the categories Reviews

  Exciting day in the Belgian InSites office! An equipped camera team is present to shoot short summary movies of the book. As we're developing an iPad App of The Conversation Manager, these short movies will be available for iPad readers to get a quick start through the book.

  Tags: Branded utility, HR Read more »

• Free give-aways based on a tweet

  by Steven Van Belleghemon July 28, 2010in the categories Branding, Social Web
  

  The American snack Wheat Thins wanted to surprise its fans. When a fan tweeted something like: "O no, I'm out of wheat thins", the machine started to work. The brand surprised these fans with a real-time treatment, by taking out their 'Crunch is calling'-Van and driving towards the fan to deliver a new load of snacks.

  Tags: Book launch, Customer service, Perfume Read more »

• Invest in your clients, don’t see them as a cost

  by Steven Van Belleghemon July 26, 2010in the categories Branding

  Investing in advertising is a common practice in our current enterprises, which is good! Investing in marketing and communication is a good thing which we should embrace. On the other hand, most companies see departments as customer care or their call center as a cost, which is strange in my opinion!

  Tags: Seth Godin Read more »

• Storytelling works

  by Steven Van Belleghemon July 8, 2010in the categories Branding

  A few weeks ago, my wife Evi and I were looking for a birthday gift for my mother-in-law. After a rich discussion, we decided to go for a classic one (low risk of buying the wrong present): perfume.

  Tags: Company culture, iPad, Mer Du Nord Read more »

• Fashion brand starts its own radio station: an emotional experience

  by Steven Van Belleghemon July 5, 2010in the categories Branding, Social Web
  

  Last week, fashion brand Mer Du Nord launched its own radio station: radio MDN. You can listen to their radio through their own site  or download it as an iPhone, Ipad app.

  Tags: Book launch, Brand fans, Brand identification, Certainty to See, HR Read more »

• Do you still need an employer brand?

  by Steven Van Belleghemon July 1, 2010in the categories Branding, Social Web

  In my opinion, the word employer in employer brand is becoming redundant. A brand is a brand! In my experience, too many companies have a marketing team working on their consumer brand and an HR team working on their employer brand. In many cases, the two are not aligned. Which is crazy.

  Tags: Harry Potter, Heineken Read more »