on May 28, 2010in the categories Reviews, Social Web Remember those times when companies decided to start with a corporate website and some smart digi-kid was there first to get the URL name?
Well, those times are coming back....on Twitter!
on May 26, 2010in the categories Branding, Social Web "Should we go on Facebook, should we do something on Twitter or should we start with FourSquare?" are questions I hear almost every day. It almost sounds like a lot of marketers have their own little checklist that they are working themselves through. Ah, I have my Twitter account: check!
on May 21, 2010in the categories Branding, Social Web 
Two weeks ago, during the IAB Think Big Conference, Yves Van Landeghem (@ief) from the agency Saatchi & Saatchi stated that Aveve was currently the most sexy retail brand in Belgium. For those who don't know Aveve: it's a retail chain specialized in gardening products. Some may find this a strange statement by Yves.
on May 17, 2010in the categories Conversations Many people were deeply shocked by the interview of De Telegraaf, a Dutch newspaper, with Ruben, the sole survivor of a plane crash. A journalist calling a boy that didn't even know that he lost his parents in this terrible accident, let's seriously question this approach. If you look at this situation with the glasses of a Conversation Manager, things only get worse. A good Conversation Manager will be so disappointed in the answer of the editor of the newspaper.
on May 5, 2010in the categories Social Web Consumers are increasingly conscious of the information they place on social networking sites. 81% indicate that they think twice before posting something, while 79% have become more selective in choosing and accepting 'friends'. 74% give thought to which pictures they place online and which ones they do not.
on May 4, 2010in the categories Reviews, Social Web 
A few days ago, Facebook changed the 'become a fan' button to a 'I like the brand' button. What a pitty!
on May 3, 2010in the categories Branding, Social Web Experts are forever bombarding marketers with arguments encouraging them to involve consumers in their management more deeply, based on the theory that the creation of involvement has a positive impact on one's brand. This is correct, but allow us to take this theory one step further.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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