The Conversation Manager

Tag : Aveve

• Activation by combining Facebook’s ‘who’ and Twitter’s ‘what’ at Foursquare!

  by Emiel van Wegenon February 2, 2011in the categories Activation, Conversations, Skills, Social Web
  

  While Facebook is all about what's on people's minds and Twitter updates tell us what's happening, for almost 2 years now, Foursquare combines both by telling us who is where and what is happening over there.

  Tags: Aveve, Chief Customer Officer, Marmite Read more »

• Go social with interactive game

  by Steven Van Belleghemon November 18, 2010in the categories Activation, Social Web

  M&M is organizing a social media game in Canada. By using Google maps, Facebook, Twitter & Foursquare consumers need to trace 'Red'.

  Tags: Aveve, Newsroom Read more »

• Increase check-ins with 33% by investing 1.000$

  by Steven Van Belleghemon September 16, 2010in the categories Social Web

  This is not a story about a small local brand, no; it's a story about McDonald's. With a smart campaign on Foursquare, they increased their in-store traffic with 33%: amazing!

  Tags: Aveve, Michael Jackson, Nutella Read more »

• Real time & geo marketing by Nike

  by Steven Van Belleghemon August 17, 2010in the categories Branding, Social Web

  We have all seen the Nike+ case many times. It was a great innovation: tracking running behavior and linking it to the web and friends. Now, they've gone even a step further: they included geo-marketing aspects through FourSquare and a brand new music application.

  Tags: Aveve, Betterfood, Loyalty, Openness Read more »

• People, not technology

  by Steven Van Belleghemon May 26, 2010in the categories Branding, Social Web

  "Should we go on Facebook, should we do something on Twitter or should we start with FourSquare?" are questions I hear almost every day. It almost sounds like a lot of marketers have their own little checklist that they are working themselves through. Ah, I have my Twitter account: check!

  Tags: Aveve, Book launch, Brand fans, Customer service Read more »