Late November Prince gave a concert at the Antwerp concert hall “Het sportpaleis”. The press and 15,000 ecstatic fans unanimously declared that Prince gave his best and the concert was top.
A small group of diehard fans was even more enthusiastic however; a few days earlier Prince had given them a surprising pre-show in a small Brussels concert hall. Those who were present had the evening of their lives. Apparently, there was dancing on stage and the ambiance was unique…




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Word! RT @marccusters 95% of unhappy customers will stay if u make them happy - http://bit.ly/jdWbCH #cm48
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Old truth but too often neglected RT @marccusters 95% of unhappy customers will stay if u make them happy - http://bit.ly/jdWbCH #cm48
by kristofdewulf (Kristof De Wulf)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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