on September 13, 2010in the categories Branding I've just got back from a two week holiday in France. Along the way, I saw some marketing examples I would like to share.
on August 3, 2010in the categories Branding Kraft launched an iPad app to inspire families with kids to make the eating moments in life a more pleasant and fun experience. Of course, the underlying goal is building a relationship and loyalty towards their different brands.
on March 15, 2010in the categories Branding Last week, I spend a few days in Barcelona. During a short walk, I bumped into a great example of branded utility by Audi. Imagine yourself this location: blue skies, a beach, many people wandering around and this in one of the greatest cities of Europe, Barcelona.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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new #cm48 blog: Is Base pulling off a mobile flatfee miracle? http://t.co/LiJVHSy
by Steven_InSites (Steven Van Belleghem)
Is Base pulling off a mobile flatfee miracle? http://t.co/QYGBUXz by @eliasveris #cm48
by BConversational (Conversation Manager)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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