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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
Tag : Conversations
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Don’t trust your teachers. Don’t trust me. Listen to what your grandma told you.
on March 18, 2011in the categories Branding, Conversations, Skills Read more »
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A quick guide to the conversation generation
on March 14, 2011in the categories Skills Read more »What about the current generation of twentysomethings? How will they act as employees? And how are they leveraging conversations to build their personal brands and obtain world domination?
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How an opera is designed for conversations
on March 9, 2011in the categories Conversations Read more »I went to the Royal Opera House saturday night to see Anna Nicole, the opera on the life and death of former playboy model Anna Nicole Smith. The play was actually really nice, the opera house is amazing but I was struck most by the smart ideas that were used to craft Anna Nicole and make it worth talking about.
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How harmful is negative Word of Mouth?
on March 8, 2011in the categories Conversations Read more »We’ve all been taught that negative word of mouth is most harmful for our products and brands. Consumers bashing our products would harm it in such a way that almost nobody dares to buy it anymore, however can we still take this for granted in the current environment?
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The theory of managing expectations and conversations
on February 28, 2011in the categories Conversations Read more »Doing too much good can actually be bad. Trying too hard to get a lady will only make you fail, trying too hard to close a deal will definitely make you fail and over-the-top-delivery of expectations will make you fail. Don’t try too hard.
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Don’t forget your website when talking about conversations
on February 24, 2011in the categories Conversations Read more »I was happy with the results from the Altimeter social media study among professionals. When they asked for the key external priority, marketers answered: website integration. They mean integrating their website with their other social presence.
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About conversations, SEO & elephants
on February 23, 2011in the categories Conversations Read more »View more presentations from steven van belleghem. -
“You’re paying the fee for being unremarkable”
on February 22, 2011in the categories Activation, Conversations, Social Web Read more »View more presentations from Polle de Maagt. -
Do you have a conversational company?
on February 11, 2011in the categories Conversations Read more »Companies have been fretting about how to steer the number of relevant conversations about their company. Everybody loves it when customers share positive experiences with their friends, right? During such discussions, however, we tend to forget that there’s a second source of great conversations: a company’s own employees.
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Yes! Consumers will just expect from companies to do it! #cm48 - RT @promisecorp: Our Prediction: Co-creation WILL become a way of being.
by tomderuyck (Tom De Ruyck)
RT @tomderuyck: Versace Deletes Facebook Protest, Prevents 500,000 Fans from Posting to Page: http://t.co/m4tvyh0u #cm48
by fabnet_be (fabian tilmant)
SlideShare
48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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