The Conversation Manager

Tag : Crush

• Cool Brands is the Conversation Manager’s missing link

  by Steven Van Belleghemon February 21, 2011in the categories Branding
  

  As most of you know, my co-managing partner of InSites Consulting, Joeri Van den Bergh, is about to launch his book: “How cool brands stay hot”.

  We see Joeri’s book as the logical next step after the Conversation Manager. If you have read my book in great detail, you will remember that the core of Conversation Management is brand identification. If people have a strong emotional connection with a brand, the number of conversations increases. Eventually this leads to an increase in sales, more frequent recommendation behavior and a stronger emotional bond.

  Tags: Cool brands, Crush, How cool brands stay hot, Joeri van den Bergh Read more »