Overheard at a recent conference, “it’s not about content anymmore, but about context.” I believe there’s no context without content. And that there can be content without context. Euhm…. Very interesting, don’t you think? As we’re trying to be a conversation company here at Insites, adhering the conversation management philosophy, a lot of what I and we at the marketing department do, comes down to content marketing as a tactic. Last week, I saw this beautiful pyramid about just that: a pyramid of content marketing made by the contentmarketinginstitute. Check it out:
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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Nielsen + McKinsey: What is social media used for - http://t.co/Sk5xOhHo - @mgvandenbroek RT @Steven_InSites #cm48
by marccusters (Marc Custers)
RT @Steven_InSites: new #cm48 blog: [Infographic] A little bit of Twitter psychology http://t.co/5EIljwVR
by rickbouter (Rick Bouter)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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