Diageo is one of the main global players in the market for liquors such as whisky, vodka and gin. Its portfolio includes brands such as Johnnie Walker and Smirnoff. A year ago the company wanted to start making better use of digital and social media. In this article you will read all about their first steps in this process of change. Because that’s what this is about: a path of change. Brand managers had to quit certain routines, which is not always evident.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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RT @tomderuyck: Interesting to know! #cm48 #mrx - RT @steverubel: bitly: The attention half-life of a link on Twitter is three hours http://j.mp/qqe8lz
by LindiweEM (Lindi Mashinini)
RT @tomderuyck: Interesting to know! #cm48 #mrx - RT @steverubel: bitly: The attention half-life of a link on Twitter is three hours http://j.mp/qqe8lz
by chrisdowsett (Chris)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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