Mobile is becoming the marketing topic of 2011. More and more people are discussing the topic in lectures, blogs and presentations. And we’re starting to see some first cases. However, there is still a lack of in-depth knowledge and too often mobile projects are ad hoc initiatives without strategic foundation.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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