What if I told you that the pope is getting married tomorrow with the man of his life or that Elvis and Michael Jackson are still alive and kicking, you would probably call me insane. If I tweeted on the other hand that Starbucks is giving away free drinks today, you would call me a hero and retweet this information. Nobody – or perhaps a few clever tweeps – would check this information.
-
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
Social Media
On YouTube
Follow us on twitter
Jake Gyllenhaal Movie Uses Mobile Tagging in Marketing Campaign http://t.co/3tvxwp3 via @mashbusiness @mashable #cm48
by dadovanpeteghem (Dado Van Peteghem)
How harmful is negative Word of Mouth? http://bit.ly/fvz9ri #cm48
by hansdehondt (Hans De Hondt)
SlideShare
48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
Follow us on facebook
Join the Conversation Manager fans on facebook and get daily updates on new cases, reviews and events.