Some 3 years ago, I had a salad together with a friend of mine in a random restaurant in Amsterdam. We both loved it so much (and were so twitter-addicted) that we shared it on twitter, for others to see and maybe even visit the venue to have the same salad. We were sharing stuff because we thought it was worth sharing with our friends. But in the meanwhile, we were advertising the restaurant. Which made us think: Shouldn’t we get a discount on the salads for sharing this with our twitter followers?
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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RT @tomderuyck: 4 Reasons Every Online Brand Should Explore Gamification Strategies http://t.co/ai7z5BZU via @mashable #cm48 #coolbrands #mrx
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RT @tomderuyck: 4 Reasons Every Online Brand Should Explore Gamification Strategies http://t.co/ai7z5BZU via @mashable #cm48 #coolbrands #mrx
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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