Last Friday, we all witnessed the biggest earthquake in Japanese history. Looking at the images from it was just unbelievable. How did I find out about this drama? Not via CNN, not via the radio news, but by looking at my Twitter stream.
According to an analysis from Trendrr, which tracks terms on Twitter, the word “earthquake” reached 19,360 tweets per hour when the earthquake first struck, and peaked at 35,430 Twitter posts an hour as people started waking up in the U.S. By late March 11, a total of 246,075 Twitter posts using the term “earthquake” had been posted to the microblogging service.
More and more we see that consumers pick up breaking news by watching their Twitter timeline.
Social Media
On YouTube
Follow us on twitter
new #cm48 blog: Online and offline are two of a kind http://t.co/28HDLfLw
by Steven_InSites (Steven Van Belleghem)
Online and offline are two of a kind http://t.co/bOduv6qL by @steven_insites #cm48
by BConversational (Conversation Manager)
SlideShare
48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
Follow us on facebook
Join the Conversation Manager fans on facebook and get daily updates on new cases, reviews and events.