The Conversation Manager

Tag : mtv

• How to drive brand conversations with Gen Y?

  by Joeri Van den Berghon May 6, 2011in the categories Branding, Conversations

  To swiftly sift the more than 3,000 advertising messages youth is bombarded with every day, they are increasingly using their friends and immediate social circle (including parents) as a relevancy filter. Only the news, TV programs, movies, restaurants and bars, travel destinations and brands that are discussed with there friends and relatives are really worth the efforts and time to explore. For brand managers and marketers all together this implies that their brands should be part of the daily chats of their young target groups.

  Tags: brand leverage, Keller Fay Group, mtv, Subcultures, word-of-mouth Read more »

• MTV brand identity: pushing it to the next level

  by Emiel van Wegenon March 3, 2011in the categories Activation, Branding, Conversations, Mobile, Social Web

  End of February 2011, MTV US launched the US remake of a UK TV series “Skins”. The network began the first 10-episode season on the wings of heavy TV promotion, resulting in high anticipation by its young target audience.

  Tags: mtv, skins Read more »