I don’t know what happened, but suddenly brands started to commit to stuff . I plea guilty as charged. When I was in London, I was bombarded by brands that were committed to something (just two random examples by NatWest and MacDonalds).
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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60 Seconds - Things That Happen On Internet Every Sixty Seconds [Infographic] http://t.co/AhQZLDrh #cm48
by tomderuyck (Tom De Ruyck)
RT @bconversational The Conversation Manager â 3 facts about Twitter versus Facebook - http://t.co/No40wOO6 #cm48
by paul_kuijs (paul kuijs)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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