Yesterday I was invited to join Rabobank’ s internal social media day (#smd2011). During the last year, I have done many workshops to inform and inspire companies about the importance of conversations and how to re-connect with your consumer. Most of the time, these workshops have between 20 to 100 employees.
At Rabobank, there were about 400 people present. The goal is to inspire as many people as possible.
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RT @Steven_InSites new #cm48 blog: Struggles for social media marketers http://t.co/zzg0XLzN < That is why analytics is one of our USPs.
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RT @Steven_InSites: new #cm48 blog: The biggest struggles for social media marketers http://t.co/U9ZUYCrO
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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