It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which consumers could further increase business life in the future.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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Is Base pulling off a mobile flatfee miracle? http://t.co/QYGBUXz by @eliasveris #cm48
by BConversational (Conversation Manager)
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by nclooster (Nicole Cloosterman)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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