We are happy to introduce our 'Conversational talks': a series of interviews on the value of conversations. For this first edition, we've interviewed Petra de Boevere, aka 'Het Slijterijmeisje'. Below you can find the take-aways.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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SlideShare
48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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