on April 15, 2011in the categories Conversations Another proof of KLM’s dedication to social media and consumers: last monday and tuesday they organised their Social Media Field Days in Amsterdam, where local and international KLM employees who engage in social media gathered. To discuss strategies and tactics, train, learn from best practices and connect in informal ways.
on October 25, 2010in the categories Social Web Last week I was in a discussion with a senior marketer about privacy on social media. Lately the media is jumping on this story again. To be honest: I'm a little bit tired of it.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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by kamilavkvxk0 (Kamila East)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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