Recently on the news: “A company fires an employee after posting a negative message about his employer on Facebook”. What happened? An employee told his friends on Facebook how dissatisfied he was with his employer. The employer was reading along and, based on that message, decided to say farewell to its employee. To some people it seemed like the world briefly stopped spinning.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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@nikki_d http://ow.ly/i/cm48 sites your bike have a cupholder like this?
by klassylife (Kelly Dolan)
Nice read! RT @marccusters All Customers Are Equal, But Some Are More Equal - http://bit.ly/jaLwq1 - @conversionation #cm48
by kristofdewulf (Kristof De Wulf)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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