Tag : Vlerick

  • How conversations make or break your next product launch
    by Steven Van Belleghemon May 25, 2011in the categories Activation, Conversations, Skills

    Yesterday, I presented in the product management course @Vlerick. I talked about the role of conversations during a product launch. It’s my belief that word-of-mouth, positive conversations during the pre & post launch phase boosts trial.

    Up to now, most product launches are creating unused potential for their new product:

    - Keeping it too long confidential: pre-marketing really works well to boost conversations.

    - Don’t follow up on feedback: maybe your product isn’t perfect and you could launch a better, upgraded version short after the first launch taking into account the feedback of first users.

    - Focus on a bunch of product features and not thinking about what the conversation should be about.

    And there is more, check the entire powerpoint:



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  • How many value sets do you have?
    by Steven Van Belleghemon October 6, 2010in the categories Branding

    Just a small question: how many sets of values does your company have? For those companies with only one set of values, this sounds like a crazy question. For them it is obvious that companies can have one clear set of values that live throughout the organization.

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