One of the big questions companies ask themselves as soon as they’ve decided to “start the conversation” in social media is: how should they fuel the engines? How can you open up the channels and start conversations, instead of just reacting to them?
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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RT @tomderuyck: #cm48 - RT @ThomasMarzano: InfoGraphic: The History Of ONLINE Social Networking http://ow.ly/4Kdme #socialmedia
by ZdenekVrozina (Zdenek Vrozina)
#cm48 - RT @ThomasMarzano: InfoGraphic: The History Of ONLINE Social Networking http://ow.ly/4Kdme #socialmedia
by tomderuyck (Tom De Ruyck)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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