Twitter users are more mobile than other social media users (on Facebook, LinkedIn). Forty-three percent of Twitter users access Twitter via phone and 9% access Twitter via tablet. Ok, so Twitter users are geeky early adopters, right? Even more interesting: 56% of those who follow a brand on Twitter indicated they are “more likely” to make a purchase of the brand’s products compared to a 47% lift for those who “Like” a brand on Facebook. These results come from a research done by Compete, via MarketingCharts.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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