on May 13, 2011in the categories Conversations, Social Web 
on February 9, 2011in the categories Social Web 
Last week, I got in a discussion with Belgian retail guru Gino van Ossel on the value of Groupon. His point, “Groupon is overrated because it attracts bargain hunters, so no chance of building relationships“. An interesting point and relevant, while Groupon’s (and their competitor’s) growth is explosive.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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RT @BConversational: Car rentals & the office manager: Brand stories from Sofia to Budapest, with a stop in Vienna ... http://t.co/ApHokZZ by @dennisclaus #cm48
by nclooster (Nicole Cloosterman)
RT @dayandbuffalo: ãRTé¡ã2011/08/26(é) @ä¸è»è¶å±Heaven's door ãGood lucky rock show!!ãéå ´18:30 / éæ¼19:00 å売 1,800 [Då¥] w/ ç®è / ã¶ã»ã¯ã¬ã¼ã¿ã¼ / yasunoriÃmiduho / ï½ï½ï½ï½ï½
by cm48 (æµ é)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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