on March 9, 2011in the categories Activation, Branding, Social Web 
I’ve been working in agencies my entire life, and sometimes I get the question ‘what makes a great campaign’? The definition of ‘great campaign’ I like to use is one that is ‘succesfull’ in getting more business for the advertiser.
Actually, I think there are two basic ingredients for great campaigns: an idea and an insight.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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by charlotte_ross (Charlotte Ross)
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by StefaanMaene (Stefaan Maene)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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