There you are, with a fine new laptop running with everything installed and set up. Your inbox is already filled with a lot of company news and discussions between colleagues you didn’t even met, yet. In the first hours you were in the building that is now your new working environment, you’ve met over 80 people, heard their names and tried to remember them. You had meetings with HR, with IT, with finance. And then… you jump into your seat, at your desk that is clean and empty. Remember: you’re a conversation manager now.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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