If you look at the social network landscape you could conclude that you have the big 3 (Facebook, Twitter & LinkedIn) and the others. If I look at the data of our social media around the world 2011 survey, I conclude that you have the big 1 (Facebook), a few rising stars (Twitter, LinkedIn, Google+) and some local hero’s (Hyves, Vkontakte, Qzone).
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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