on March 23, 2011in the categories Conversations, Skills 
In my current position I both sell and buy in a B2B environment. And as a buyer I’m stunned when I see how many people in sales don’t properly track and manage their conversations.
Even recently: I was looking for a decent web design company to make a website. So I sent out about 8 e-mails to different companies.
Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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Yes! Consumers will just expect from companies to do it! #cm48 - RT @promisecorp: Our Prediction: Co-creation WILL become a way of being.
by tomderuyck (Tom De Ruyck)
RT @tomderuyck: Versace Deletes Facebook Protest, Prevents 500,000 Fans from Posting to Page: http://t.co/m4tvyh0u #cm48
by fabnet_be (fabian tilmant)
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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