According to a recent study by GfK, tablet apps affect people’s behaviour on gaming. It appears that handheld video games became less popular since tablets are on the market. Almost 60% of tablet users claim they play less traditional video games and rather choose playing a game on their tablet. It’s quite remarkable that gaming is the only activity that has so much effect on our behaviour than any other daily activity, such as watching less tv (25%) or using their cell phone less often (23%). What struck me the most is how our social life is affected by owning a tablet. For example, almost one in 10, tend to go out less.
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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