So, you crafted a fancy consumer connect strategy. You have a great plan to make every company touchpoint worth sharing. Now what?
People in general are hesitant to change their ways. It is key to involve them, educate them, give ownership and give them time to learn, experiment and fail. That makes change management is the hardest part of implementing a strategy.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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