Nielsen’s recent Social Media Report (we’ve posted about it before on this blog) revealed the size of the audience and the degree of consumption across social networking platforms in the U.S. New research by NM Incite, a Nielsen collaboration between Nielsen and McKinsey Company, further explores the reasons U.S. social media users visit social networks a bit more. Below, you can find the top drivers for social media (not surprisingly, top drivers of social media use among social networkers are keeping in touch with family and friends (89% and 88%, respectively) and finding new friends (70%).
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Steven Van Belleghem is the author of the best selling book ‘The Conversation Manager’ in which he argues that traditional advertising no longer works. Read his fresh perspective and discover with practical tools and tips what it takes to begin your journey toward being a Conversation Manager.
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48 hours to take action
Marketeers need to change their behaviour today in order to remain competitive in the next few years. All marketeers I meet today at conferences and events agree that the consumer is changing, but my frustration is that marketeers are not changing. We have 48 hours to take action!
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