The Conversation Manager

Tag : usage

• Nielsen + McKinsey: What is social media used for

  by Matthijs van den Broekon October 3, 2011in the categories Social Web

  Nielsen’s recent Social Media Report (we’ve posted about it before on this blog) revealed the size of the audience and the degree of consumption across social networking platforms in the U.S. New research by NM Incite, a Nielsen collaboration between Nielsen and McKinsey Company, further explores the reasons U.S. social media users visit social networks a bit more. Below, you can find the top drivers for social media (not surprisingly, top drivers of social media use among social networkers are keeping in touch with family and friends (89% and 88%, respectively) and finding new friends (70%). 

  Tags: drivers, nielsen, Social Media, usage Read more »

• Infographic: Usage of the iPad in the United Kingdom

  by Carl Vanormelingenon June 21, 2011in the categories Mobile

  Last month the UK based company ‘Imano‘ conducted a survey among 2008 UK iPad users. Below some interesting facts. iPads are mostly used in the living room (95%), garden (48%), car (26%), bathroom (35%), kitchen (63%) and…  in the bedroom (89%). Of the iPad users, 33 percent have installed between the 20 – 49 applications, 6 percent of the users installed more than 100 applications. iPad owners also have an
  iPhone (57%), Nintendo Wii (51%), Sony Playstation 3 (34%), Microsoft Xbox (30%), Blackberry 21%) or an Android smartphone (18%.

  Tags: behaviour, iPad, Mobile, UK, usage Read more »